TCH Coaching Services (Pty) Ltd | Trading as The Coach House
www.thecoachhouse.io
Last updated: March 2026
1. Introduction
TCH Coaching Services (Pty) Ltd (Company Registration No: 2024/042994/07), trading as The Coach House, is committed to protecting and respecting your privacy. This Privacy Policy (the “Policy”) explains how we collect, use, store, share, and protect your personal information when you visit and use our website at www.thecoachhouse.io (the “Website”), subscribe to our newsletter, register for events, book a discovery call, or contact us through the Website. We are a responsible party as defined under the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa. Where we process personal data of individuals in the European Union, we also act as a data controller under the General Data Protection Regulation (EU) 2016/679 (GDPR). Please read this Policy carefully. By using the Website or submitting your personal information to us, you acknowledge that you have read and understood this Policy. If you do not agree with how we handle your personal information, please do not use the Website. This Policy should be read together with our Website Terms and Conditions, which are also available on the Website.
2. Who We Are
Legal name: TCH Coaching Services (Pty) Ltd
Trading name; The Coach House
Registration No.: 2024/042994/07
Registered address: 117 Hatfield Street, Gardens, Cape Town, Western Cape, 8001, South Africa
Website: www.thecoachhouse.io
Contact email: oi.esuohhcaoceht@olleh
3. Information We Collect
We collect and process personal information about you in the following circumstances:
3.1 Information you provide directly
When you interact with the Website, you may provide us with:
- your name and email address when subscribing to our newsletter;
- your name, email address, and any message content when completing our contact form;
- your name, email address, job title, and organisation when booking a discovery call;
- your name and email address when registering interest in events.
3.2 Information collected automatically
When you visit our Website, we and our third-party service providers (including Google Analytics) automatically collect certain technical and usage information, including:
- your IP address and approximate geographic location;
- browser type, version, and operating system;
- pages visited, time spent on pages, and navigation paths;
- referring website or source;
- device type and screen resolution;
- date and time of your visit.
This information is collected using cookies and similar tracking technologies. Please see Section 8 (Cookies) for further details.
3.3 Information from third parties
We may receive information about you from third-party platforms if you interact with us through those platforms (for example, if you respond to a communication sent via an email marketing platform). We will handle such information in accordance with this Policy.
4. How We Use Your Personal Information
We use your personal information only where we have a lawful basis for doing so. The purposes for which we process your information, together with the applicable lawful bases, are set out below.
Purpose
- Lawful Basis (POPIA / GDPR)
- To respond to enquiries submitted via the contact form
- Legitimate interests / taking steps prior to entering a contract
- To schedule and manage discovery call bookings
- Legitimate interests / taking steps prior to entering a contract
- To send our newsletter and event communications (where you have subscribed)
Consent
- To analyse website usage and improve our Website using Google Analytics
- Legitimate interests (analytics and improvement of our services)
- To comply with applicable legal obligations
- Legal obligation
- To protect the security and integrity of our Website
- Legitimate interests
Where we rely on your consent as a lawful basis, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to the withdrawal.
5. Marketing Communications
We will only send you marketing or promotional communications (including our newsletter and event invitations) if you have explicitly opted in to receive them.
- You may opt out of receiving marketing communications at any time by:
- clicking the unsubscribe link in any marketing email we send you; or
- contacting us directly at oi.esuohhcaoceht@olleh.
Please note that even if you opt out of marketing communications, we may still contact you in relation to a specific enquiry or booking you have made.
6. Sharing Your Personal Information
We do not sell, rent, or trade your personal information to third parties. We may share your personal information in the following limited circumstances:
6.1 Service providers
We share information with carefully selected third-party service providers who assist us in operating the Website and delivering our communications. These currently include:
- Google LLC – for website analytics (Google Analytics);
- calendar booking software providers – to facilitate discovery call scheduling;
- email marketing platform providers – to manage newsletter distribution.
All service providers are required to process your personal information only on our instructions and in accordance with applicable data protection law. Where these providers are based outside of South Africa or the EU, we take appropriate steps to ensure adequate protection of your information (see Section 7).
6.2 Legal requirements
We may disclose your personal information if required to do so by law, or in response to valid requests from public authorities (for example, a court or regulatory body).
6.3 Business transfers
In the event that we sell, transfer, or merge any part of our business or assets, personal information held by us may be transferred to the acquiring party as part of that transaction. We will notify you if this occurs and advise you of your options.
7. International Transfers of Personal Information
The Coach House is based in South Africa and primarily processes personal information within South Africa. However, some of our third-party service providers (including Google) are based in or process data in countries outside South Africa, including within the European Economic Area (EEA) and the United States.
Where personal information is transferred outside of South Africa to a country that does not provide an adequate level of protection under POPIA, we will ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms.
For EU-based users whose data is transferred outside the EEA, we rely on the applicable GDPR transfer mechanisms, including adequacy decisions and standard contractual clauses where required.
8. Cookies and Tracking Technologies
8.1 What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.
8.2 Cookies we use
We use the following categories of cookies on our Website:
- Cookie type
- Purpose
- Strictly necessary
- Essential for the Website to function. These cannot be disabled.
- Analytics / performance
- Used by Google Analytics to collect anonymous data about how visitors use the Website, helping us improve its performance and content.
- Functionality
- Used to remember your preferences and settings (for example, if you have accepted our cookie notice).
8.3 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyse how users interact with the Website. The information generated by cookies about your use of the Website (including your IP address, which is anonymised where required) is transmitted to and stored by Google on servers which may be located outside South Africa. Google uses this information on our behalf to evaluate your use of the Website, compile reports on website activity, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You can find further information about how Google uses data at www.google.com/policies/privacy/partners.
8.4 Managing cookies
When you first visit our Website, you will be asked to consent to non-essential cookies. You can withdraw or change your cookie preferences at any time by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of the Website. Most web browsers allow you to control cookies through their settings. For more information about how to manage cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
9. How Long We Keep Your Information
We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention periods are as follows:
Type of data
- Retention period
- Contact form enquiries
- Up to 2 years from the date of receipt, unless an ongoing relationship is established
- Discovery call bookings
- Up to 2 years from the date of the booking
- Newsletter subscriber data
- Until you unsubscribe or withdraw consent, plus a reasonable period thereafter
- Event registration data
- Up to 1 year following the relevant event
- Website analytics data (Google Analytics)
- Up to 26 months (as configured in Google Analytics)
After the applicable retention period, personal information is securely deleted or anonymised. Where data is anonymised, it may be retained indefinitely for analytical purposes.
10. Security of Your Personal Information
We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include:
- use of secure (HTTPS) connections for data transmission on the Website;
- access controls limiting who within our organisation can access personal information;
- use of reputable third-party platforms that maintain their own security standards.
Please be aware that no method of transmission over the internet or method of electronic storage is completely secure. Whilst we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. If you suspect any misuse or loss of your personal information, please contact us immediately at oi.esuohhcaoceht@olleh.
11. Your Rights
11.1 Rights under POPIA (all users)
Under POPIA, you have the right to:
- be notified when we collect your personal information;
- request access to the personal information we hold about you;
- request correction of inaccurate, incomplete, or outdated personal information;
- request deletion or destruction of your personal information, in certain circumstances;
- object to the processing of your personal information, in certain circumstances;
- submit a complaint to the Information Regulator of South Africa.
11.2 Additional rights under GDPR (EU users)
If you are based in the European Union, you have additional rights under the GDPR, including:
- the right to data portability – to receive your personal information in a structured, commonly used, and machine-readable format;
- the right to restrict processing – to request that we limit the way in which we process your data in certain circumstances;
- the right not to be subject to solely automated decision-making, including profiling, which produces legal or similarly significant effects;
- the right to lodge a complaint with your local data protection supervisory authority.
11.3 Exercising your rights
To exercise any of your rights, please contact us at oi.esuohhcaoceht@olleh. We will respond to your request within 30 days (or such other period as required by applicable law). We may need to verify your identity before processing your request.
12. Children’s Privacy
Our Website is not directed at children under the age of 18, and we do not knowingly collect personal information from children. If you believe that we have inadvertently collected information from a child, please contact us at oi.esuohhcaoceht@olleh and we will take prompt steps to delete such information.
13. Links to Third-Party Websites
Our Website may contain links to third-party websites. This Policy applies only to our Website and we are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated revision date. We encourage you to review this Policy periodically. Where changes are material, we will take reasonable steps to notify you.
15. Complaints
15.1 South African users
If you have a concern about how we handle your personal information, please contact us in the first instance at oi.esuohhcaoceht@olleh. If you remain dissatisfied, you have the right to lodge a complaint with the Information Regulator of South Africa:
Website; www.inforegulator.org.za
Email: az.vog.ecitsuj@gerofni
Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
15.2 EU users
If you are based in the European Union and you are not satisfied with our response, you have the right to lodge a complaint with the data protection supervisory authority in your country of residence or place of work.
16. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal information, please contact our privacy lead at:
TCH Coaching Services (Pty) Ltd
Trading as The Coach House
117 Hatfield Street, Gardens, Cape Town, Western Cape, 8001, South Africa
Email: oi.esuohhcaoceht@olleh
Website: www.thecoachhouse.io
Company Registration No: 2024/042994/07
Registered Office: 117 Hatfield Street, Gardens, Cape Town, Western Cape, 8001, South Africa

